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WHAT THE BLUR! Meet Air Blur – the ultimate moisturising matte liquid lipstick for a plush, pillowy pout. The whipped, velvet formula glides on effortlessly, delivering bold color with a blurred, soft-focus finish. Infused with lip-loving ingredients like vitamin E, jojoba seed oil, and meadowfoam oil, it keeps your lips nourished and comfortable all day. Why You’ll Love Air Blur Matte Liquid Lipstick Sultry Bold & Blurred: High-impact color with a soft-focus, airbrushed effect. Whipped Velvet Texture: Lightweight, smooth formula with zero caking or cracking. Lip-Loving Ingredients: Vitamin E (healthy lips), jojoba oil (nourishing), and meadowfoam oil (moisturizing). Long-Lasting Comfort: Stays plush and weightless without drying. Effortless Application: Tear-shaped applicator for precise, cloud-soft coverage. How To Apply Use the tear-shaped applicator to apply to your lips. Start with the cupid’s bow and the outer line of your lips then fill-in for full-bodied smooth matte lips. Gently press with fingertips to blur edges.Top Tip: Apply multiple layers for more intense colour payoff. Ingredients DIMETHICONE, DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER, TRIMETHYLSILOXYSILICATE, CETYL PEG/PPG-10/1 DIMETHICONE, SILICA, PHENOXYETHANOL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, LIMNANTHES ALBA (MEADOWFOAM) SEED OIL, CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES).