VIRTUE
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Softens | De-Frizzes | Replenishes Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with these silicone- and sulfate-free formulas. Virtue® Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Alpha Keratin 60ku® works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. IDEAL FOR • A broad range of soft waves to highly textured curl patterns. • Safe for color-treated and chemically treated hair. KEY CLAIMS • 96% of women said their hair was healthier and easier to style after 1 week.** • 94% of women said their curls were bouncier after 1 week.* • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.* • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.* *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks. **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
