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Next-generation retinol-alternative technologies to address signs of aging. Granactive Retinoid 2% Emulsion is a creamy serum that targets signs of aging through a highly-advanced retinoid active, one of the best all-around ingredients for skin. This next-generation retinoid improves the appearance of fine and dynamic lines that arise from a loss of collagen and elastin, while evening skin texture and tone. This advanced ingredient is not only proven to deliver comparable results to retinol; it’s less likely to cause irritation. Note: Granactive Retinoid™ is a trademark of Grant Industries. Neither DECIEM nor The Ordinary is affiliated with Grant Industries.