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A curling and volumizing mascara that grips each lash to give you big, extreme curl and volume that lasts. Buildable formula grips each lash for lasting curl & extreme volume Curved, double-sided bristle brush volumizes, lifts & sets curls Smudge-, flake- and transfer-resistant formula Vegan e.l.f. clean means we go above and beyond EU Cosmetic Regulation and FDA requirements by voluntarily removing more than the required 1,600 ingredients. Claims 102% improvement in curl* 88% saw bigger & bolder lashes** *in an instrumental test **in a consumer perception test Your lashes are Incredi-curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.