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Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up. Why you'll love it: Gives your lashes maximum curl and lift Double-sided and curved silicone brush works to separate, lift, and curl each lash Smudge- and flake-resistant formula Vegan and cruelty-free Target Exclusive Shade Descriptions: Black Pitch Black (a deeper, more pigmented black shade) Brown All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic. This product is made in a Fair-Trade Certified factory.