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A clean, vegan, and color-safe volumizing shampoo that cleanses without stripping strands and adds instant body to set the foundation for fullness. Key Benefits: Leaves hair with 2X the volume Hydrates hair without weighing it down Adds natural body, bounce, and fullness Highlighted Ingredients: Arrowroot: Increases volume for instantly fuller-looking hair. Sophora Root: Plumps hair at the follicle and supports healthier-looking hair. Rice Protein: Softens, nourishes, and increases manageability. Designed for anyone seeking extra volume—including those with fine or thinning hair—this color-safe, volumizing shampoo gently cleanses without stripping strands. It’s powered by Vegamour’s plant-based Dual LIFTing Technology™, which works synergistically to add double the volume straight from the shower. Fragrance Description: A fruity and floral scent featuring a sweet, woodsy blend that has UPLIFTing, energizing citrus top notes.